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Marketing Médico VS Publicidade Médica

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Marketing Médico VS Publicidade Médica

Uma confusão comum que as pessoas fazem é sobre marketing e publicidade, imaginando que ambos tem o mesmo significado! Não tem!

O Marketing é a estratégia do negócio, o modelo de comunicação, é um conjunto de ações que visam comunicar determinada estratégia para o público alvo definido! Existem vários conceitos de Marketing, mas basicamente é o estudo do Mercado, do público, da concorrência e a elaboração de estratégias para ter sucesso num determinado contexto.

A publicidade por sua vez é a divulgação em massa ou segmentada dessa estratégia, portanto, a publicidade é uma ferramenta do MARKETING!

De fato o MARKETING precede a publicidade, sem o marketing a publicidade é só uma propaganda momentânea, com começo, meio e fim. Já o MARKETING não tem fim, está em constante transformação, e é responsável por aumentar e melhorar continuamente as vendas, o faturamento o número de pacientes e cirurgia.

O marketing médico abrange os seguintes itens:

  • DESENVOLVIMENTO DE MODELO DE NEGÓCIO
  • POSICIONAMENTO DA MARCA
  • ESTUDO DO PÚBLICO ALVO

As ferramentas do marketing médico são:

  • REDES SOCIAIS
  • SITE
  • PUBLICIDADE
  • GOOGLE
  • YOUTUBE
  • WHATSAPP
  • Etc…

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